SEO / Internet Marketing
Organic Search Engine Optimization (SEO)
Organic SEO is an important element in your internet-marketing efforts. Making sure your website features important and relevant keywords can result in high search-engine rankings, which can direct potential clients to your website and help achieve one of its main goals: sales.
We analyze the business model and marketing goals of our clients to find the best starting point for the organic SEO effort. For new businesses, we focus on paid search-engine marketing to generate sales immediately before any organic search-engine traffic can be generated.
For more established websites, we engage in SEO and optimize the existing content to improve the existing flow of sales inquiries. This is based on analyzing our client's most lucrative keywords and their competitors' keywords as well.
By making changes to the website's content and HTML code, we can improve the volume and quality of traffic to the website from search engines via “organic” search results. Effective SEO requires changes to the web page code, SEO techniques are incorporated during the whole web development process.
We don't engage in “black hat SEO” or “Spamdexing”: the creation of link farms, keyword stuffing, and cloaking methods.
We only use techniques that search engines recommend to produce long-lasting results. Basically, our copy writers create content for users and not for search engines and our programmers make that content easily accessible to the search engines.
More Than Just SEO
Since search engines periodically change their algorithms, using SEO alone doesn't guarantee continued website traffic. It's best for website owners to work on additional marketing strategies that aren't related to search engines to create a mix of marketing stradegies that will promote sales. Business owners who incorporate only organic SEO strategies run the risk of unpredictable ratings, and these single-approach marketing efforts can be risky.
With a combination of social networking, blog entries, email newsletter campaigns, banner advertising, and pay-per-click advertising, we can deliver the best results.
All our plans include:
- Initial SEO technical analysis report
- Initial competitive analysis report
- Optimization of titles and meta tags
- Robot.txt optimization
- Google Places / Analytics / Webmaster Accounts
- Creation of Yahoo and Google XML sitemap / dynamic generation
- W3C validations for homepages
- Monthly reports
- Professional SEO tools that give us an edge over the competition