In a recent study conducted by google researchers found simle / prototypical design was rated "more beautiful" across the board.  We also find simple means better user experience.

Read here:
http://conversionxl.com/why-simple-websites-are-scientifically-better/
Here's the study:
http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/pubs/archive/38315.pdf